Effective Date: September 28, 2026

Privacy Policy

1. Introduction

Basements Inc. ("Basements Inc.," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our online tools, request a consultation, or otherwise communicate with us regarding a potential project.

2. Information We Collect

We collect the following types of information:

Contact Information: Full name, phone number, email address, ZIP code, project address, and other contact information you voluntarily provide.

Project Information: Service interests, project type, project descriptions, desired features, style preferences, project timelines, approximate project size, current condition of the space, and other project details you voluntarily provide.

Uploaded Content: Photos, images, and other materials you voluntarily upload through our website, including through the Basements Inc. Visualizer.

Communication Data: Records of phone calls, text messages, emails, consultation requests, and other communications exchanged with our team.

Website Usage Data: Browser type, IP address, pages viewed, referring URLs, device information, and similar website usage information.

3. How We Use Your Information

We use the information we collect to:

Respond to project inquiries and consultation requests.

Create personalized project concepts and visualizations requested through our website.

Evaluate and better understand your project needs and preferences.

Schedule consultation calls, site visits, and project-related appointments.

Communicate with you regarding your inquiry, consultation, project, or requested services.

Send transactional text messages and emails related to your inquiry or project (see SMS section below).

Improve our website, services, online tools, and customer experience.

Comply with legal obligations and enforce our Terms of Service.

4. SMS / Text Messaging Consent (A2P 10DLC)

When you submit a contact form, use our Visualizer, request a consultation, or otherwise opt in to communications, you consent to receive text messages from Basements Inc. at the phone number you provide. These messages may relate to your project inquiry, consultation, scheduling, appointments, and project communication.

No Sharing of Mobile Data: We do not share, sell, rent, or trade mobile phone numbers, SMS opt-in data, or SMS consent information with third parties or affiliates for their marketing or promotional purposes. SMS consent is not shared with third parties or affiliates for marketing purposes.

Opt-Out: Reply STOP to any message to unsubscribe. Reply HELP for assistance. Message and data rates may apply. Message frequency varies.

5. How We Share Your Information

We may share your information only in limited circumstances, including:

Service Providers: With trusted vendors and technology providers that help us operate our business, website, CRM, scheduling, communications, project visualization tools, and related services.

Advertising and Measurement: We use the Meta Pixel, provided by Meta Platforms, Inc., to measure page visits, completed consultation requests, and Visualizer use, and to improve and measure our advertising on Meta platforms. Meta may receive your IP address, browser and device information, pages viewed, and the fact that a form was submitted. We do not send your name, email, or phone number to Meta. You can manage ad preferences in your Meta account settings or use your browser to block third-party cookies.

Subcontractors: With subcontractors or professionals involved in evaluating, planning, or completing your project when appropriate.

Legal Compliance: When required by law, legal process, subpoena, or when reasonably necessary to protect our legal rights.

We do not sell your personal information to third parties.

6. AI-Generated Visualizations

Our website may allow you to upload photographs and project preferences to create AI-generated concept visualizations.

These visualizations are provided for conceptual and inspirational purposes only. They are not architectural plans, engineering drawings, construction documents, guarantees of feasibility, or representations of final project results.

Actual designs and construction may differ based on measurements, existing site conditions, structural requirements, building codes, permitting requirements, product availability, engineering, and other project-specific considerations.

Information and images submitted through these tools may be processed by service providers used to operate the visualization service.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as reasonably necessary to provide our services, communicate regarding your project, maintain appropriate business records, comply with legal obligations, resolve disputes, and enforce our agreements.

You may request deletion of your information by contacting us.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to request access, correction, deletion, or restriction of certain processing.

To exercise an applicable privacy right, contact us using the information below.

10. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will be posted on this page with an updated effective date.

12. Contact Us

For questions about this Privacy Policy or your personal information, contact us at:

Basements Inc.

Email: basementsadu@gmail.com

Phone: +1 (351) 201-4471

Service Area: Massachusetts, New Hampshire, Rhode Island